Use Digital Marketing to increase your sales.

Traditionally, marketing of a business has been taken lightly as a long term business growth strategy and to some extent, taken as an expense of the operation.

Most companies still rely on relationship with customers for continual sales and their referral to new customers for new sales. The materialization of a referral sale largely depends on the influence of the referrer and the competitiveness.

If at all, marketing is been deployed, advertising and promotion efforts are the most obvious tools. Most depends on the recommendation of the sales and marketing manager to make a proposal. For which, the sales and marketing manager depends on the expertise of the Marketing company. While there are expertise in the marketing field, most has little knowledge the real target market as well as target customers. Unfortunately, many decision of marketing approach depends largely on the budget available.

 There is always a contradictory opinion on ROI in the effort of Marketing strategy. Most bosses look for quick return of investment without giving a changes for the marketing effort to take its effect. 

As far as Digital Marketing is concern, how would this digital approach be different from the traditional approach such as advertisement in the form of distributing flyers or leaflets.